Here is the Orange Marketing standard. Use this in menus too.
The PDF document that you download can be one of two things
A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They're advanced problem-solving guides.
An ebook is a text presented in a format that allows it to be read on a computer or handheld device. ... Ebooks can consist simply of the electronic text or may also contain extras, such as audio, video or hyperlinks.
Technically a whitepaper is a type of content, and an ebook is a format, but we use them interchangeably.
Side note: we are probably creating whitepapers not ebooks ... Will get a future pronouncement on this... (dear god).
Anyway -- call it customer preference for now. Bitvore.com likes "whitepapers" and so does IsosTech.com
- The Whitepaper or Ebook is the PDF download
- The Guide is the website pillar page
In the menu of the Resources section:
Ebooks or Whitepapers will be one menu item
Guides - will be the HubSpot website pillar pages.
Ebook as "ebook" either capitalized or not
Whitepaper as "whitepaper" no space and can be capitalized at the start of a sentence like ebook.
Finally, for the Clickup task assignment, this has gotten everyone confused ... When initially creating the content with the client, we are actually creating a whitepaper or an ebook, not a "pillar". Refer to them as whitepaper or ebook in client communication. Stop saying when we first start working with a client that we are creating a "pillar". We are not and it confuses us and them. We are creating content called a whitepaper or an ebook. It will eventually be housed on a Hubspot pillar page or content pillar.
We are going to call the HubSpot website Pillar Pages --- "Guides" as the menu item on the website.