Starting a new domain to protect deliverability of the primary domain
- Pick a new but rational domain
- Follow best practices in setting up the sending domain with HubSpot e.g. DNS is set up correctly, DKIM and SPF records.
- Use Neverbounce to clean your lists
- Send a small quantity of email via HubSpot every day, 1000-2000. Start with your best contacts, people who are customers, employees, close connections
- Each day/couple days a week, send some more.
- Delete any hard bounces as you go, don’t send to any bounces.
- Slowly add contacts
- BE SURE to send interesting, informative content, and honor any unsubscribes however they come in.
- Consider using sales emails through Sales Pro for certain types of communications.