Follow these steps to complete a Pillar Page and eBook, once the Pillar outline has been approved.
PILLAR PAGE AND EBOOK DIRECTIONS:
- Pillar Outline Approved
- Pillar Draft Approved
- Pillar Webpage Directions (below checklist)
- Have eBook PDF Created
- When you have eBook front cover - create ad roll
- Assign New Pillar to Navigation Bar
- Ad roll up and running
- Create LP/TY/Email/Blog plugging new downloadable (eBook PDF)
PILLAR OUTLINE APPROVED:
- Select Landing Page Template from HubSpot
- Add Top Navigation
- Add Footer
- Ensure Page Title has good SEO
- Include Meta Description under Settings
- Ensure Header Graphic Sizing matches Template selected
- Size all Images according to best practices