Pillar Page and eBook Directions

Follow these steps to complete a Pillar Page and eBook, once the Pillar outline has been approved.

PILLAR PAGE AND EBOOK DIRECTIONS:

  • Pillar Outline Approved
  • Pillar Draft Approved
  • Pillar Webpage Directions (below checklist)
  • Have eBook PDF Created
  • When you have eBook front cover - create ad roll
  • Assign New Pillar to Navigation Bar
  • Ad roll up and running
  • Create LP/TY/Email/Blog plugging new downloadable (eBook PDF)

PILLAR OUTLINE APPROVED:

  • Select Landing Page Template from HubSpot
  • Add Top Navigation
  • Add Footer
  • Ensure Page Title has good SEO
  • Include Meta Description under Settings
  • Ensure Header Graphic Sizing matches Template selected
  • Size all Images according to best practices